Tackling Campaigns, Lookbooks and Webshoots for a handful of leading mass-market fashion labels, I have become a resourceful, creative and passionate stylist, harnessing direct experience in website appropriate content across a number of top Australian brands and different target audiences.
I have an innate passion for creatively engaging consumers through social and digital platforms with imaginative and forward thinking style. Being an avid researcher, I have an understanding of youth culture, urban fashion style and digital trends from a wide range of sources; be it satorialist means to global style publications.
I enjoy seeking a creative and strategic approach to working across multiple brands in a fast paced and exciting environment, thriving on the challenges set by deadlines and client expectations.
Having worked with online marketers closely, I understand the importance styling holds for marketing tools such as EDMs, promotional material and filtering down campaign feature pieces into everyday, wearable fashion. I use innovative and eye catching styling to thereby constantly improve the shopping experience for my client.
I believe a strong partnership with photographers delivers an online brand imagery that harmoniously and accurately depicts the clothing in according to the brands house standards.